UMEDIA
WHO WE ARE
Our values of community, connection and empowerment are the foundation of our business. These aren’t just words, but the core principles that drive our approach to every project and ultimately build each client’s success.
Community
connection
empowerment
Leadership team
FOUNDER
JOANNA UMALI
IInspired by the art of effective communication, Joanna is consistently seeking avenues to bridge the gap between ideas and tangible results, transforming visions into reality. With over 15 years of being immersed in San Francisco's startup landscape, she uncovered her passion for PR, marketing, and business development. She especially thrived on working with founders and entrepreneurs, uncovering their stories and finding the most creative and effective ways to share them with the world.
Balancing both her professional and daily life with a blend of optimism, humor, and spontaneity, Joanna thrives on forging connections and nurturing relationships. A devoted enthusiast (and big nerd) of the written word — she often tries to sneak in an em dash whenever she can.
Currently residing in Los Angeles, Joanna also serves on the Board of Directors for Cargo2Casa, a non-profit focused on building sustainable and affordable housing.
Head of public relations & marketing
April Newell
April is a natural storyteller. As an Emmy Award-winning journalist and news producer at KTVU FOX 2, the flagship news station in the Bay Area, she mastered the art of uncovering and delivering unique stories that resonate deeply with any audience.
Her innovative approach to content creation and marketing draws from a wide range of topics; from pop culture to politics. With nearly a decade of expertise in media relations and broadcast journalism, April is a dedicated leader who excels in driving awareness and engagement across multiple platforms, including social media, broadcast, and radio.
For April, storytelling is an art. She continually seeks inspiration from her love for music, art, and community, fueling her creativity and innovation. She also has a keen interest in pop culture and current events — keeping her attuned to the stories that really matter and make a difference. In her free time, she produces short-form content forThe Nudge SF, a platform designed to highlight local businesses, experiences and networking. A lifelong Swiftie, April lives in San Francisco with her beloved cat, Cat.
COMPANY NEWS
Discover the latest news, announcements, and updates from UMedia. From press coverage to brand assets, we've got you covered. Explore our news section to stay informed and engaged with our community.
Exploring life and business
“Our newest team member also reflects our ability to navigate any media platform; April is an Emmy Award winning journalist and producer who knows how to dig deep and craft a compelling story that leans into genuine, human interest. Super proud to be partnering with her.”
Meet joanna, founder of UmEDIA
“We understand that the path of entrepreneurship can be challenging, and there isn’t a one size fits all answer to marketing. So our mission is to create a true partnership with our clients — understand what success means to them and come up with a strategy that makes a measurable impact.”
Featured work
We love to see our clients thrive and be recognized for their expertise in their respective fields. Discover inspiring stories of growth, innovation, and achievement. See firsthand how we've partnered with clients to achieve their goals and make a lasting impact.
“How Economic Obsolescence Is a Real Estate Agent’s Worst Nightmare”
“Community Highlights: Meet Elizabeth Alligood”
Read more on VoyageLA.
“Best Cities To Buy Rental Property”